Ms Niki Tours, LLC
"I can not thank the Group Sales Department enough for accommodating my customers with the experience of the theatre! I truly appreciate the opportunity to purchase great seats at an affordable rate with a payment plan."
Whether you are the planner of your friends, club, or association, a corporate event coordinator, classroom educator, or a tourism & travel professional, Altria Theater is the perfect destination for your next group outing!
Experience the best that Richmond's performing arts scene has to offer — plus exclusive access and benefits — when you bring a group of 10 or more.
To ensure our patrons secure the best pricing, Altria Theater reserves the right to refuse a sale to anyone we deem a potential third-party vendor, scalper, or ticket broker.Sign up for Group Sales Announcements and Offers
Discounted Pricing for Groups of 10+
Bringing a group of 10 or more? Altria Theater provides discounted pricing for groups of 10+. Groups also avoid additional ticketing service charges and fees (excluding a one-time $6 processing fee).
Groups are generally made up of 10-20 people (minimum differs by event).
A group can be anyone – employees, business associates, nonprofit organizations, schools, daycare centers, youth groups, Girl Scout troops, churches, military groups, senior citizen organizations, clubs, or just a large gathering of family or friends.
Limited Fees
Groups avoid additional ticketing service charges and fees (excluding a one-time $6 processing fee)
Flexible Payment Schedules
Deferred payments are available for most reservations.
Advance Purchasing Opportunities
Reserve your group tickets in advance of the general public!
Preferred Seating
Secure the best seats! Our Group Sales representatives can accommodate seating in preferred sections across price levels.
Promotional Assistance & Study Guides
Logos, art, and assets to promote your trip to group members are available upon request. Study guides are available for most Broadway performances.
Personalized Service
Altria Theater Group Sales Office will handle your order and ticket delivery directly. So, there’s no waiting in line at the venue, on the phone, or online. Be sure to ask about complimentary bus parking and our food & beverage and hospitality options for your group, too!
Group rates are available for the following performances at Altria Theater. To book your group outing, click 'buy group tickets' below, call our Group Sales Department at (804) 592-3401, or email groupsales@asmrichmond.com.
Group discounts are available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available for groups of 10 or more. Youth and student groups can save more in select areas. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts are available toward select seats for groups of 8 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Groups purchases will be available for groups of 10 or more beginning 9/25/24. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Groups will be available toward select performances for groups of 20 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts will be available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.
We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.
"I can not thank the Group Sales Department enough for accommodating my customers with the experience of the theatre! I truly appreciate the opportunity to purchase great seats at an affordable rate with a payment plan."
"We love working with the group sales department at the Altria Theater! We have brought both groups of students as well as staff to performances at the venue and [The group Sales team] has always been great to work with. In addition to the great customer service - the group discount is a definite plus!"
"I am truly appreciative of the patience, kindness, and professionalism of ALL the members of the Group Sales Office at Altria Theater! They are creative, kind, and always figure out how to help guests have wonderful theatrical experiences."
Group Sizing
Groups are generally made up of 10-20 people (minimum differs by event).
A group can be anyone – employees, business associates, nonprofit organizations, schools, daycare centers, youth groups, Girl Scout troops, churches, military groups, senior citizen organizations, clubs, or just a large gathering of family or friends.
Ordering Process
If you are responsible for ordering discounted tickets for your group, simply follow these simple steps:
ASM Richmond
Group Sales Office
PO Box 1667
Richmond, VA 23218
Note: Please remember our event order deadlines are stated above and/or provided on the invoice when tickets are reserved. We prefer payment by VISA, MASTERCARD, DISCOVER or AMERICAN EXPRESS. Cash is not accepted.
Group Sales Policies
Payment for the order can be made in the following forms: ONE company or school check, ACH wire transfer, MASTERCARD, VISA, AMERICAN EXPRESS or DISCOVER. Make checks payable to: Altria Theater. Mail payment to: ASM Richmond, Group Sales Office, PO Box 1667, Richmond, VA 23218. Cash is not accepted. There will be a $25.00 processing fee on all returned checks.