Group Sales

Whether you are the planner of your friends, club, or association, a corporate event coordinator, classroom educator, or a tourism & travel professional, Altria Theater is the perfect destination for your next group outing!

Experience the best that Richmond's performing arts scene has to offer — plus exclusive access and benefits — when you bring a group of 10 or more.

To ensure our patrons secure the best pricing, Altria Theater reserves the right to refuse a sale to anyone we deem a potential third-party vendor, scalper, or ticket broker. 

Sign up for Group Sales Offers


Group Benefits

Discounted Pricing for Groups of 10+

Bringing a group of 10 or more? Altria Theater provides discounted pricing for groups of 10+. Groups also avoid additional ticketing service charges and fees (excluding a one-time $6 processing fee).

Groups are generally made up of 10-20 people (minimum differs by event).

A group can be anyone – employees, business associates, nonprofit organizations, schools, daycare centers, youth groups, Girl Scout troops, churches, military groups, senior citizen organizations, clubs, or just a large gathering of family or friends.

Limited Fees

Groups avoid additional ticketing service charges and fees (excluding a one-time $6 processing fee)

Flexible Payment Schedules

Deferred payments are available for most reservations.

Advance Purchasing Opportunities

Reserve your group tickets in advance of the general public!

Preferred Seating

Secure the best seats! Our Group Sales representatives can accommodate seating in preferred sections across price levels.

Promotional Assistance & Study Guides

Logos, art, and assets to promote your trip to group members are available upon request. Study guides are available for most Broadway performances.

Personalized Service

Altria Theater Group Sales Office will handle your order and ticket delivery directly. So, there’s no waiting in line at the venue, on the phone, or online. Be sure to ask about complimentary bus parking and our food & beverage and hospitality options for your group, too!

Frequently Asked Questions

Group Sizing

Groups are generally made up of 10-20 people (minimum differs by event).

A group can be anyone – employees, business associates, nonprofit organizations, schools, daycare centers, youth groups, Girl Scout troops, churches, military groups, senior citizen organizations, clubs, or just a large gathering of family or friends.

Ordering Process

If you are responsible for ordering discounted tickets for your group, simply follow these simple steps:

  1. Select your event from the listing below.
  2. Decide what pricing level and section of the theater you’d like your group to sit in. You will be given the best available seating at the time of order/reservation.
  3. Call a group sales representative at (804) 592-3401 to order your tickets.
  4. Pay deposits or in-full with credit card over the phone. Companies wishing to pay by ACH wire transfer should reach out for instructions. Checks, though not preferred, are accepted from schools and businesses only. To pay by check, payable to Altria Theater, send to:

ASM Richmond

Group Sales Office

PO Box 1667

Richmond, VA 23218

 

Note: Please remember our event order deadlines are stated above and/or provided on the invoice when tickets are reserved. We prefer payment by VISA, MASTERCARD, DISCOVER or AMERICAN EXPRESS. Cash is not accepted.

Group Sales Policies

  • A group generally consists of a minimum of 10-20 people and varies for each event.
  • A one-time $6.00 processing fee is required for each group order. This fee is per group, NOT per ticket.
  • Seating can be reserved in advance once the number for your group has been determined. A 25% deposit is required within 30 days of reserving the order. The remaining balance is generally due 6 weeks from the performance date.
  • Payment for the order can be made in the following forms: ONE company or school check, ACH wire transfer, MASTERCARD, VISA, AMERICAN EXPRESS or DISCOVER. Make checks payable to: Altria Theater. Mail payment to: ASM Richmond, Group Sales Office, PO Box 1667, Richmond, VA 23218. Cash is not accepted. There will be a $25.00 processing fee on all returned checks.

  • ADA seating is available, but limited. Please inform the Group Sales Office at the time of reservation if any members of your group will require special accommodations.
  • Tickets purchased less than two weeks prior to the performance will not be mailed. Arrangements can be made to have the tickets picked up from the Group Sales Window in the Altria Theater Box Office, either in-advance or 2 hours prior to the performance. Tickets will be held under only one name for pickup. Tickets can also be sent via email to the group leader.
  • There are no complimentary tickets for bus drivers or group leaders. All persons entering Altria Theater must have a ticket, no exceptions.
  • In an effort to prevent sales to unlicensed vendors, Altria Theater reserves the right to require group tickets purchased to be picked up in person at the Altria Theater Box Office on the day of the show.

Group Sales Discounts

Group rates are available for the following performances at Altria Theater. To book your group outing, click 'buy group tickets' below, call our Group Sales Department at (804) 592-3401, or email groupsales@asmrichmond.com.

Apr. 23 - 24, 2024

Bluey's Big Play

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

May 12, 2024 Sunday

Mother's Day Celebration

Tasha Cobbs-Leonard, Zacardi Cortez, Charles Jenkins, Marvin Sapp, and J.J. Hairston. 

Group discounts are available for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 4:00 PM
June 4 - 9, 2024

Beetlejuice

2023-24 Broadway In Richmond Series

Group discounts are available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

June 23, 2024 Sunday

Frankie Valli & The Four Seasons: The Last Encores

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 8:00 PM
Oct. 29 - Nov. 3, 2024

SHUCKED

2024-25 Broadway in Richmond Series

Group discounts will be available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Dec. 10 - 15, 2024

MAMMA MIA!

2024-25 Broadway in Richmond Series

Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Dec. 28, 2024 Saturday

KEM

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 8:00 PM
Jan. 28 - Feb. 2, 2025

MJ THE MUSICAL

2024-25 Broadway in Richmond Series

Groups will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Mar. 4 - 16, 2025

Moulin Rouge! The Musical

2024-25 Broadway in Richmond Series

Groups will be available toward select performances for groups of 20 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Apr. 15 - 20, 2025

A BEAUTIFUL NOISE

2024-25 Broadway in Richmond Series

Group discounts will be available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

May 9 - 11, 2025

CHICAGO THE MUSICAL

2024-25 Broadway in Richmond Series Add-on

Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

June 3 - 8, 2025

SOME LIKE IT HOT

2024-25 Broadway in Richmond Series

Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.