Broadway in Richmond Season Subscriptions

Keep the seats you love or explore options to upgrade.

Get first dibs on tickets for added shows before they go on sale to the public.

Adjust your tickets if your schedule changes – because we know life happens (as availability allows).

Plan your year of entertainment in advance - it couldn't be easier!

Subscribers can now lock in Lexus Lounge access for all 6 shows in the season as a part of their season package. Benefits include early venue entry, premium food and beverage offerings, private restroom access, and more. Availability is limited per performance. Access will be sold on a first-come, first-served basis by phone only.

New subscribers may purchase their package by phone at (804) 592-3401 (Available Monday - Friday, 10AM - 5PM) or online by clicking their preferred performance day below.

Tuesday | Wednesday | Thursday | Friday

Saturday Matinee | Saturday Evening | Sunday Matinee | Sunday Evening

The renewal deadline for the new 25/26 season has passed.

Any seats not renewed prior to April 18, 2025, have been released. Questions? Please contact the Subscription Office.

You have two options:

1. Do it yourself with Package Exchange. In Account Manager, open your invoice for your subscription package and click Exchange to look for different seating for the same package or a different package. If you don’t find what you want, back out of the Exchange and decide if you want to be on the upgrade list (below). If you do make an exchange, your original seats are released and may be purchased by the general public. Once exchanged, be sure to make your payment to renew. Step-by-step instructions for exchanging tickets to your package online can be found here.
2. Submit a change request. After the renewal deadline, unrenewed seats will be released and the office will contact patrons on the upgrade list, beginning in May. We will let you know if we can accommodate your request and assist with those by phone. Be sure to pay for your current seats before the renewal deadline or you will not be contacted about a change. Click here for step-by-step instructions; see below for info about logging into Account Manager.

Need help logging in to Account Manager? If you have forgotten your password or never visited the site, click the provided link and you will be sent an email to reset your password.

Still having trouble? Please contact the Broadway Subscription Office for assistance. 

• YOUR SEATS ARE YOUR SEATS. Enjoy the same seats at each show, each year. You always have the opportunity to upgrade or make changes.
• BUY BEFORE THE PUBLIC. You’ll receive early access to buy tickets for all shows, including any new shows added throughout the year.
• SAVE TIME & MONEY. Plan your year of entertainment in advance – it couldn’t be easier!
• LIFE HAPPENS. Dates don’t work for your schedule? Something comes up? You can exchange your tickets for a more convenient date of the same show (pending availability).
• PAYMENT PLAN OPTIONS. Already a season ticket holder? Great news: Payment plans are available exclusively to renewing subscribers.
• INFO AT YOUR FINGERTIPS. Your personal Account Manager allows you to upgrade, change, and view your subscription at your convenience.
• STELLAR SERVICE. Your Broadway Subscription Office team is here for you every step of the way!

Payment plans are available exclusively to renewing subscribers.

Please email or call the Broadway Subscription Office so we can make that change for you before you make a payment. Once your order is paid, we cannot split orders. 

Pre-paid parking is offered as a benefit to renewing subscribers. Contact the Broadway Subscription Office for assistance.

Parking is limited to the first 200 subscribers per performance, and is not guaranteed with the purchase of a subscription.

All ticket purchases are final. No refunds or exchanges except in the case of an event cancelation. The following policies apply to single ticket purchases:

• If your event is postponed or rescheduled, we will automatically move your tickets to the new performance date(s). If you are unable to attend the new dates, we will work with you to find a solution, including account credit to be used for future show purchases, or refunds upon request.

• If your event is canceled for any reason, including local and state government restrictions, we will always exhaust every option possible, including account credit to be used for future show purchases, or refunds upon request.

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Disclaimer

Shows and dates are subject to change. Some fees may not be refundable. Ticket policies are at the discretion of Altria Theater and Broadway in Richmond, and may be changed at any time.

Tickets for the upcoming season will be delivered electronically via Etix to the email linked to your account. Your season tickets will be delivered 7 days prior to the first show of the season. Watch your email for further communications.

Season Ticket Holders are able to exchange performances in the same show’s run with no fee. Once the Subscriber exchange period begins, we recommend exchanging as early as possible for the best seating options. Please note that seating options for exchanges can be limited and if changing into a higher priced performance or seating location, a price difference may apply.

Step-by-step instructions for exchanging tickets to your package online can be found here.

Need help logging in to Account Manager? If you have forgotten your password or never visited the site, click the provided link and you will be sent an email to reset your password.

Still having trouble? Please contact the Broadway Subscription Office for assistance. 

If you think you are not seeing our emails, please check your Spam folder or Promotions tab first.

Please add the email addresses below to your safe senders list, address book, and/or primary inbox tab to ensure you receive our messages.

seasontickets@broadwayinrichmond.com
broadway@mail.altriatheater.com

You may unsubscribe at any time, but know that doing so means you may miss important ticketing and transactional communications.

We highly recommend that all subscribers do the following: Regularly check to ensure you are receiving emails from us; mark the addresses above as safe senders; and reach out to the Subscription Office if your email address has changed. The email address you use for Broadway in Richmond, Altria Theater, and Etix communications should be one you check often.

If you think you have mistakenly unsubscribed or need further assistance, please email us at SeasonTickets@BroadwayInRichmond.com and we will assist.

For questions regarding Season Subscriptions, call the Broadway Subscription Office, Monday - Friday, 10AM - 5PM, at 804-592-3401 or email seasontickets@broadwayinrichmond.com.