Premium Experiences

Unlock the ultimate night out at Altria Theater! Whether you're attending a Broadway hit or a sold-out concert, our Premium Experiences ensure you enjoy every moment in style. From exclusive venue access to first-class service, superior seating options, luxury amenities, priority consideration, and unforgettable experiences, our offerings elevate your theater visit to extraordinary.

Treat yourself to the best our venue has to offer. Browse our current Premium offerings below or reach out to the Premium Sales department to learn how we can craft a one-of-a-kind package for you and your guests. 


Current Offerings

Lexus Lounge Premium Add-On

Already purchased tickets for an upcoming performance? Add-on Lexus Lounge access your existing show tickets and get ready to Experience Amazing®. 

The Lexus-Lounge add-on benefits include early venue entry through a dedicated entrance, premium food and beverage offerings, private restroom access, and on-site customer service.*

*Please note that the Lexus Lounge experience is an add-on to your current tickets and does not include seat relocation.

More Info

Premium Ticket Packages

Elevate your theater experience with a Premium Ticket Package*. Packages are sold on a show-by-show basis, and include your ticket(s) to the performance in preferred seating locations, exclusive venue entry, Lexus Lounge access with all included benefits, on-site customer service, and premium parking.

*Premium Ticket Packages must be purchased through a Premium Sales representative. They cannot be purchased online at this time. Availability varies by event.

Fill out the contact form below to connect with a Premium Sales representative today.

Annual Membership

Annual Memberships offer the ultimate Premium Experience at Altria Theater.

Members enjoy priority ticketing access and discounted fees, premium hospitality offerings, complimentary parking, and personalized service from the Premium Sales team. With five levels of Membership to choose from, each tier offers unique perks to elevate your night out at the venue.

Discover how you can gain access to exclusive benefits year-round by filling out the inquiry form below or emailing premiumsales@asmrichmond.com.

One-Of-A-Kind Packages

We believe that a night out should be something you remember forever. Let our Premium Sales team create the perfect, one-of-a-kind package for you and your guests to turn ordinary into unforgettable.


Premium Experiences Contact Form

Fill out the form to be connected with a member of our Premium Sales team.