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Group Sales

Whether you are the planner of your friends, club, or association, a corporate event coordinator, classroom educator, or tourism & travel professional, the Altria Theater is the perfect destination for your group. 

To inquire or place a group sale at Altria Theater, call (804) 592-3401.

How Does it Work?

The Altria Theater Patron Services Department is here to ensure that your group will receive the best in customer service, convenience, and efficiency. Let us handle all the details for your group, from reservations and ticketing to special seating and pre-event parties. We will customize your group outing to ensure a memorable, fun-filled experience for all.

The Altria Theater provides group sales discounted ticketed prices, avoiding additional ticketing service charges and fees (excluding a one-time $6 processing fee), and preferred seating, allowing your group to sit together. Best of all, there’s no waiting in line at the venue, on the phone, or online. The Altria Theater Patron Services Department will handle your order and ticket delivery directly. Be sure to ask about our food & beverage and hospitality options for your group, too!

Group Sizing

Groups are generally made up of 10-20 people (minimum differs by event). A group can be anyone – employees, business associates, nonprofit organizations, schools, daycare centers, youth groups, Girl Scout and Boy Scout troops, churches, military groups, senior citizen organizations, clubs, or just a large gathering of family or friends.

Events Featuring Group Sales Discounts

Dec. 8, 2021 Wednesday

Hip Hop Nutcracker

Event Starts 7:00 PM
Feb. 1 - 6, 2022

Come From Away

2021-22 Broadway In Richmond Series

Mar. 9 - 20, 2022

Disney's The Lion King

2021-22 Broadway In Richmond Series

Mar. 22, 2022 Tuesday

Celtic Woman

Postcards from Ireland

Event Starts 7:00 PM
Apr. 5 - 10, 2022

Fiddler on the Roof

Part of the 2019-2020 Broadway In Richmond Season

May 31 - June 5, 2022

Lerner & Loewe’s My Fair Lady

2021-22 Broadway In Richmond Series

June 21 - 26, 2022

Jesus Christ Superstar

2021-22 Broadway In Richmond Series

July 26 - 31, 2022

The Band's Visit

Originally Part of the 2019-2020 Broadway In Richmond Season

Aug. 31 - Sep. 11, 2022


2021-22 Broadway In Richmond Series

On Sale TBAMore Information
Sep. 20 - 25, 2022

Mean Girls

2021-22 Broadway In Richmond Series

Frequently Asked Questions

Group Sales Policies

As a reminder, here are policies and procedures for Group Sales:

  • A group generally consists of a minimum of 10-20 people and varies for each event.
  • A one-time $6.00 processing fee is required for each group order. This fee is per group, NOT per ticket.
  • Seating can be reserved in advance once the number for your group has been determined. A 25% deposit is required within 30 days of reserving the order. The remaining balance is due 6 weeks from the performance date.
  • One adjustment is allowed per order; additional changes will be subject to a $25 adjustment fee.
  • Payment Methods: Payment for the entire amount of tickets purchased can be made in ONE of the following forms, ONE company, school or organizational check, money order, MASTERCARD, VISA, AMERICAN EXPRESS or DISCOVER. Make checks payable to: Altria Theater. Mail payment to: ASM Richmond, Group Sales Office, PO Box 1667, Richmond, VA 23218. Cash is not accepted. There will be a $25.00 processing fee on all returned checks.
  • ADA seating is available. Please inform the Group Sales Office at the time of reservation if any members of your group will require special accommodations.
  • Tickets purchased less than two weeks prior to the performance will not be mailed. Arrangements can be made to have the tickets picked up from Will Call at the Altria Theater Box Office.
  • There are no complimentary tickets for bus drivers or group leaders. All persons entering the Altria Theater must have a ticket, no exceptions.

Group Ordering Process

If you are responsible for ordering discounted tickets for your group, simply follow these simple steps:

  1. Select your event from the listing below.
  2. Decide what pricing level and section of the theater you’d like your group to sit in. You will be given the best available seating at the time of order/reservation.
  3. Call a group sales representative at (804) 592-3401 to order your tickets.
  4. Pay deposits or in-full with credit card over the phone. To pay by check or money order, send payment to ASM Richmond (payable to Altria Theater)
    Group Sales Office
    PO Box 12066
    Richmond, VA 23241

Note: Please remember our event order deadlines as stated above. We only accept checks, money orders, VISA, MASTERCARD, DISCOVER and AMERICAN EXPRESS. Cash is not accepted.