Group Sales

Whether you are the planner of your friends, club, or association, a corporate event coordinator, classroom educator, or tourism & travel professional, Altria Theater is the perfect destination for your your next group outing. 

Our Group Sales Office is here to ensure that your group will receive the best in customer service, convenience, and efficiency. Let us handle all the details for your group, from reservations and ticketing to special seating and pre-event parties. We will customize your next outing to ensure a memorable, fun-filled experience for all.

To inquire or place a group sale at Altria Theater, call (804) 592-3401.

Group Sizing

Groups are generally made up of 10-20 people (minimum differs by event).

A group can be anyone – employees, business associates, nonprofit organizations, schools, daycare centers, youth groups, Girl Scout troops, churches, military groups, senior citizen organizations, clubs, or just a large gathering of family or friends.

Group Benefits

  • Altria Theater provides group sales discounted ticketed prices, avoiding additional ticketing service charges and fees (excluding a one-time $6 processing fee)
  • Preferred seating, allowing your group to sit together
  • Altria Theater Group Sales Office will handle your order and ticket delivery directly. So, there’s no waiting in line at the venue, on the phone, or online. Be sure to ask about our food & beverage and hospitality options for your group, too!

Ordering Process

If you are responsible for ordering discounted tickets for your group, simply follow these simple steps:

  1. Select your event from the listing below.
  2. Decide what pricing level and section of the theater you’d like your group to sit in. You will be given the best available seating at the time of order/reservation.
  3. Call a group sales representative at (804) 592-3401 to order your tickets.
  4. Pay deposits or in-full with credit card over the phone. To pay by check or money order, send payment to ASM Richmond (payable to Altria Theater)
    Group Sales Office
    PO Box 1667
    Richmond, VA 23218

Note: Please remember our event order deadlines as stated above. We only accept checks, money orders, VISA, MASTERCARD, DISCOVER and AMERICAN EXPRESS. Cash is not accepted.

Group Sales Policies

  • A group generally consists of a minimum of 10-20 people and varies for each event.
  • A one-time $6.00 processing fee is required for each group order. This fee is per group, NOT per ticket.
  • Seating can be reserved in advance once the number for your group has been determined. A 25% deposit is required within 30 days of reserving the order. The remaining balance is generally due 6 weeks from the performance date.
  • Payment Methods: Payment for the entire amount of tickets purchased can be made in ONE of the following forms, ONE company, school or organizational check, money order, MASTERCARD, VISA, AMERICAN EXPRESS or DISCOVER. Make checks payable to: Altria Theater. Mail payment to: ASM Richmond, Group Sales Office, PO Box 1667, Richmond, VA 23218. Cash is not accepted. There will be a $25.00 processing fee on all returned checks.
  • ADA seating is available. Please inform the Group Sales Office at the time of reservation if any members of your group will require special accommodations.
  • Tickets purchased less than two weeks prior to the performance will not be mailed. Arrangements can be made to have the tickets picked up from Will Call at the Altria Theater Box Office.
  • There are no complimentary tickets for bus drivers or group leaders. All persons entering the Altria Theater must have a ticket, no exceptions.
  • Because we want to make sure our patrons get the absolute best prices, we do reserve the right to refuse sale to anyone we think is a third-party vendor, scalper or ticket broker. 
  • In an effort to prevent sales to unlicensed vendors, Altria Theater reserves the right to require group tickets purchased to be picked up in person at the Altria Theater Box Office on the day of the show.

Group rates are available for this show for ticket purchases of 10 or more - to book your group outing today call our Group Sales Department, call (804) 592-3401.

Events Featuring Group Sales Discounts

Aug. 24, 2024 Saturday

AVATAR: THE LAST AIRBENDER IN CONCERT

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 8:00 PM
Sep. 5, 2024 Thursday

RuPaul’s Drag Race All Stars LIVE

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 8:00 PM
Oct. 18 - 19, 2024

THE BOOK OF MORMON

2024-25 Broadway in Richmond Series Add-On

Group discounts are available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Oct. 22, 2024 Tuesday

Diana Ross

Beautiful Love Performances Legacy Tour

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 7:30 PM
Oct. 26, 2024 Saturday

Harry Potter and the Order of the Phoenix™ in Concert

Featuring the Richmond Symphony

Group discounts are available for groups of 10 or more. Youth and student groups can save more in select areas. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper. 

Group Sales Pricing

Event Starts 2:00 PM
Oct. 29 - Nov. 3, 2024

SHUCKED

2024-25 Broadway in Richmond Series

Group discounts will be available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Nov. 10, 2024 Sunday

Sesame Street Live! Say Hello

Group discounts are available for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 2:00 PM
Nov. 29 - 30, 2024

CIRQUE DREAMS HOLIDAZE

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Dec. 10 - 15, 2024

MAMMA MIA!

2024-25 Broadway in Richmond Series

Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Dec. 28, 2024 Saturday

KEM

WITH SPECIAL GUEST VIVIAN GREEN

Group discounts are available toward select seats for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401.

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Group Sales Pricing

Event Starts 8:00 PM
Jan. 28 - Feb. 2, 2025

MJ THE MUSICAL

2024-25 Broadway in Richmond Series

Groups will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Mar. 4 - 16, 2025

Moulin Rouge! The Musical

2024-25 Broadway in Richmond Series

Groups will be available toward select performances for groups of 20 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

Apr. 15 - 20, 2025

A BEAUTIFUL NOISE

2024-25 Broadway in Richmond Series

Group discounts will be available toward select seats and performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

May 9 - 11, 2025

CHICAGO THE MUSICAL

2024-25 Broadway in Richmond Series Add-On

Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.

June 3 - 8, 2025

SOME LIKE IT HOT

2024-25 Broadway in Richmond Series

Group discounts will be available toward select performances for groups of 10 or more. Email groupsales@asmrichmond.com for more information or call 804-592-3401. 

We reserve the right to refuse to sell to any customer considered to be a ticket broker, third-party vendor, or scalper.