LEXUS RENEWS PARTNERSHIP WITH ALTRIA THEATER

Sheehy Lexus of Richmond Extends Role as the Official Vehicle of Altria Theater

(April 10, 2026 – Richmond, VA) – Today, Altria Theater announced the renewal of its partnership with Sheehy Lexus of Richmond as the Official Vehicle of Altria Theater, continuing a successful collaboration that has elevated the guest experience through premium activations and luxury offerings.

 

Since its inception in 2022, the partnership has brought enhanced experiences to patrons through the Lexus Lounge, a premium pre-show destination featuring a private entrance, elevated food and beverage offerings, and more. The renewal ensures the continued presence and evolution of these offerings, reinforcing both brands’ commitment to excellence and innovation.

 

“At Altria Theater, we are always looking for ways to take the guest experience to the next level,” said Glenn Major, General Manager, Altria Theater. “The continued partnership with Lexus allows us to build upon the success of the Lexus Lounge and further align with a brand that represents luxury, sophistication, and quality.”

 

As part of the renewed agreement, Lexus will maintain naming rights of the Lexus Lounge and continue to engage guests through on-site activations, including vehicle displays at select events and exclusive promotional opportunities.

 

“Our partnership with Altria Theater allows us to bring the Lexus brand to life in a new way,” said Todd Zaciek, General Manager of Sheehy Lexus of Richmond. “Through the Lexus Lounge, we’re creating a refined, welcoming space that reflects our focus on design, hospitality, and craftsmanship — bringing the Lexus experience into a new environment beyond the vehicle and creating meaningful moments for guests.”

 

Learn more about the Lexus Lounge by visiting www.altriatheater.com/lexus-lounge.

 

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About Sheehy Lexus of Richmond

Sheehy Lexus of Richmond serves the Richmond, Charlottesville, and Glen Allen & Short Pump areas, and celebrated its grand opening in February, 2022. The recently renovated 52,000 square foot dealership includes a separate building dedicated to preowned vehicles and a collision center. Sheehy Lexus of Richmond supports the Sheehy Auto Stores Mission Statement: “One team building a lasting relationship with each customer based on trust,” as well as Lexus’ dedication to providing its customers with the most elevated experiences. To learn more about Sheehy Lexus of Richmond, visit www.lexusofrichmond.com.

 

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With seven models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers nine F SPORT models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

 

About Altria Theater

Altria Theater, managed and operated by Legends Global, is one of Richmond’s premier destinations for live entertainment. The 3,600-seat venue hosts more than 100 performances each year, including Broadway productions, concerts, comedy shows and family programming.

 

The theater has earned global recognition, most recently ranked as Billboard Magazine’s No. 13 Highest-Grossing Theatre Worldwide (2,500–5,000 capacity) in 2025, Pollstar Magazine’s No. 32 Highest-Grossing Theatre in the U.S., and a Pollstar Theater of the Year nominee in both 2024 and 2025.

 

Beyond its historic stage, Altria Theater features a grand ballroom that serves as a setting for weddings, award shows, trade events, and corporate functions. For more than a century, the theater has stood as a landmark for unforgettable experiences in Richmond.