Group Events

Additional group sales information:

All dates, shows, prices and times are subject to change without notice.
All orders require a 25% deposit within 30 days of reserving the order. Final payment/balance is due 6 weeks from the first performance date. Orders placed four weeks from the performance start date will require full payment at time of order.

One adjustment may be made per reservation; any additional changes will be subject to a $25 adjustment fee.

The following show are offering group sales discounts:

Behold the Lamb of God
The Sound of Music
Travis Wall's Shaping Sound
Finding Neverland
Million Dollar Quartet
Dirty Dancing

Group Ordering Process

If you are responsible for ordering discounted tickets for your group, simply follow these simple steps:

  • Select your event from the listing above.
  • Decide what pricing level you’d like your group to sit in. Your group seating location will be determined by the date of your reservation. You will be given the best available seating at the time of reservation.
  • Call a patron services representative at (804) 592-3389 to order your tickets.

To pay by check or money order, send payment to:

Altria Theater (payable to SMG Richmond)
Group Sales
6 N. Laurel Street
Richmond, VA 23220

Note: Please remember our event order deadlines as stated above. We only accept checks, money orders, VISA, MASTERCARD, AMERICAN EXPRESS and DISCOVER. Cash is not accepted for group orders.